Industry SuperFunds launches latest ‘Compare the Pair’ campaign via The Shannon Company
Industry SuperFunds is set to launch the third generation of the famous “Compare the Pair” advertising campaign via The Shannon Company, to remind Australians what to look for when choosing a superannuation fund.
Says Bronwyn Hooton, senior manager brand and marketing, Industry Super Australia: “For well over a decade this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term.”
Hooton said the challenge was to give such a well-known campaign a new lease of life: “The team has done a great job of giving viewers something fresh, with a touch of intrigue.”
Client: Industry Super Australia (Bronwyn Hooton)
Creative Agency: The Shannon Company (Emma Hill)
Production Company: The Shannon Company
Director: James Shannon
Producer: Beaver
1 Comment
Wow, that campaign has moved along in leaps & bounds.