Industry kicks goals for good: Resolution takes home UnLtd Cup in Melbourne

Resolution Digital has taken home the trophy for the first time at the UnLtd Cup soccer tournament in Melbourne. Organised by the industry’s social impact organisation UnLtd, the annual event brought together over 200 people across the industry in a spirit of friendly competition for a worthy cause.

The agency teams ruled the day with Nunn Media, OMD, Resolution Digital and Carat proceeding to the semi-finals. In an impressive display of skill and teamwork, Resolution Digital clinched the championship title after an exhilarating final match against Nunn, finishing with a commanding score of 6-2. The Player of the Day titles went to Daniel Rushi from Resolution and Elizabeth Motton from Nine for their exceptional performances throughout the event.

Says Ellie-Ann McDonald, account director at Resolution Digital Melbourne: “This is my third UnLtd cup and it remains one of the highlights of the year (especially since I’ve managed to play on the winning team for all three). Playing on the Resolution team this year, we were very happy to have taken the winning title away from OMD. It was such a fun day and it’s incredible to support such an amazing charity and meet people in the industry. I’m already looking forward to next year!”

The event raised funds for The Mirabel Foundation, an organisation dedicated to breaking the cycle of addiction. Mirabel Foundation assists children who have been orphaned or abandoned due to parental illicit drug use and are now in the care of extended family (kinship care). Mirabel works at restoring a child’s sense of self-worth, belonging and hope for the future in order for them to reach their full potential as young adults.

The event was sponsored by Amobee/Unruly and Paramount who treated the players to refreshments and a special appearance from professional football players Jake Najdovski, Angie Beard and Zac Kocankovski from Western United as well as soccer commentary legend Archie Thomson.

Says Andy Dixon, VP APAC, Amobee and Unruly: “We’re so proud to support UnLtd Cup – it was a fantastic day with plenty of passion, laughter and competitiveness! It was a great way to bring the industry together whilst making a big difference for the young people Mirabel Foundation support.”

Says John O’Brien, head of agency at Paramount Melbourne: “We love supporting UnLtd Cup and bringing together our passion for football and giving back! It was inspiring hearing from the professional A-League stars and even more inspiring to learn about the important work that Mirabel Foundation do.”

The next Melbourne event in the UnLtd calendar is the UnLtd: Big Basket basketball competition in August, followed by UnLtd: Big Dream, the annual flagship gala experience that will be held in Melbourne for the first time on 12 October 2023.