Indooroopilly Shopping Centre appoints PublicisQ as full service agency partner

Retail precinct Indooroopilly Shopping Centre has awarded its full-service communications account to PublicisQ in Queensland.

In a competitive pitch involving several agencies, PublicisQ was chosen for its focus on bringing an integrated strategy, creative, media and technology platform together for Indooroopilly Shopping Centre. The client and agency are working to reposition Indooroopilly Shopping Centre from its ‘exclusive fashion’ focus to a consumer-centric communications platform for the brand that will evolve and roll out over the coming months, supported by new customer experiences.

The forthcoming focus for Indooroopilly Shopping Centre will see PublicisQ creating a new digital ecosystem over the next 12 months with accelerated use of technology to enhance people’s shopping experiences.

Says Glen McAnulty, general manager, Indooroopilly Shopping Centre: “We were hugely impressed with PublicisQ’s capabilities in recommending a fully integrated approach to our marketing opportunities, It is really important to us that our agency partner fully understands the local Brisbane market, as our marketing is all about connecting with the Brisbane community and their needs.”

Says Simone Waugh, managing director, PublicisQ: “Indooroopilly Shopping Centre is a very progressive marketer at the leading edge of Australian retail. We are proud to be chosen as their agency partner and are already working towards delivering the new vision and communications platform.”

PublicisQ repositioned itself in February this year under Waugh and executive creative director Ryan Petie to be a champion of creativity in Queensland and attract the best of creative talent. Since then a new leadership team has been put in place including strategy director Mike Redfern and broadcast and content director Vicki Lee.

Petie said the agency would be appointing new top talent in the near future.