Indie agency Fuller appoints Kate Fuller as Sydney MD as it expands east coast offering

In a move that strengthens its national footprint, independent brand creative agency Fuller has bolstered its east coast offering with the appointment of Kate Fuller as Managing Director, Sydney.

Kate will drive the agency’s growth in the Sydney market, while contributing to the broader national strategy of the second generation-led agency founded in Adelaide 30 years ago.

In addition to setting the strategic direction and leading business development in Sydney, Kate will continue to work across brand strategy and creative campaigns, guiding Fuller’s team to deliver the outstanding work and client service it is known for on a national scale.

Kate joined Fuller in 2014, working across communications, creative and digital content strategy roles in Adelaide before moving to Sydney in 2022 to lay the foundation for growth into the eastern states as Brand Communication Strategist. Most recently, Kate managed Fuller’s acquisition of Sydney branding agency BrandMatters in 2023, successfully leading the team, and a suite of valued clients, through the transition.

Her career has also included roles as editor at Hardie Grant Magazines, US correspondent for a business trade publication, Science Writer and Communications Officer at the UK’s University of Oxford, and Communications and Media Officer for primary health care research organisation, PHCRIS.

Says Kate: “I joined Fuller a decade ago with a global perspective on media and communications. It’s been an incredible journey collaborating with our national MD and leadership team to grow the business and shape new services tailored to clients’ evolving needs. Expanding our market presence in Sydney feels like the perfect next chapter as we build on the momentum of 2024.

“While continuing to grow and refine our brand and creative offer remains my top priority, I’m genuinely excited to step into a more external-facing role – connecting with Sydney, sharing our story, and showcasing the brilliant work we do, the talented people behind it, and the values that make us who we are.

“We’re driven by achieving results for our clients, and working in partnership with brands to recognise their competitive advantage, amplify their stories, attain market cut-through, and make a real difference. But there’s also a real warmth that comes from working with Fuller. The moment you step into our offices, you’ll feel listened to, valued and part of the family. We’re excited to welcome more clients into our Sydney home.

“I’m particularly looking forward to growing our partnerships across health, patient advocacy, medical research and the not-for-profit space – sectors I am deeply passionate about – and where impactful storytelling and genuine connection can make a real difference.”

The strengthening of Fuller’s Sydney offering follows a successful 2024 that saw the agency work on major national projects including a new global brand for Wine Australia, a national campaign for South Australian Tourism Commission, rebrands for AFL team the Adelaide Crows, Adelaide University and the country’s largest commercial cleaning company, BIC Consolidated. Fuller also worked with national and international tourism operators, including The Ghan (Journey Beyond), Tropica Island Resort Fiji and Kangaroo Island.