Indie agency Five by Five Global launches new AI-driven 7-hour creative response for clients

Indie agency Five by Five Global has introduced a high-speed, AI-powered creative sprint that delivers concepts within a single day. The outputs can also be tested in research within 24 hours via its partnership with Ideally.

The new approach will provide clients with a cost-efficient, rapid-fire way to create and test ideas, explore fresh creative territories and make faster decisions.

Five by Five recently raised eyebrows in September 2024 when it launched its AI vs. human creative showdown for Carbiz. Since then, the agency has been exploring and testing AI integration, leveraging Springboards and other tools to fine-tune a seamless, strategic fusion of human insight and AI efficiency.

“This isn’t just adaptation—it’s a bold step forward,” says Mark Anderson (pictured above), MD of the agency’s Australian office. “Plenty of agencies are experimenting with AI, but we’re one of the first bold enough to package and sell a one-day AI-powered sprint, giving clients a no-risk, high-speed option alongside our conventional creative development process. It’s a great alternative for clients who want to experiment with us and are curious about what can get done in a fraction of the time.”

The format of the day includes a client-led briefing session first thing, with a review over lunch and a final presentation at the end of the day. With some refinement the following morning designed to get the concepts into research by midday and the results shared the day after.

“We know marketers and innovation teams need speed, agility, and real-world validation before making big investments,” Anderson adds. “Now, in just a couple of days, they can gauge whether an idea has legs—without draining budgets or waiting weeks for answers.”