In Marketing We Trust’s CEO Paul Hewett appointed to the IAB Australia Data Council
In Marketing We Trust has announced that Paul Hewett has been appointed to the Interactive Advertising Bureau (IAB) Australia Data Council.
As a leading organisation in the digital advertising industry, the IAB works to advance the interests of companies like In Marketing We Trust by setting standards and best practices, conducting research, and providing educational resources. The IAB Australia Data Council is dedicated to driving the responsible and ethical use of data in the advertising industry, and Hewett’s appointment is a testament to their expertise and leadership in this area.
In a year with many data challenges facing the digital advertising industry, Hewett will join executives from Facebook, Google, Adobe and TikTok on the IAB Data Council.
Says Hewett: “I am looking forward to drawing on my experience and knowledge as the former Chair of Councils for both the DMA (Direct Marketing Association) and IDM (Institute of Data & Marketing) to help the IAB and our members navigate the changing world of advertising data.”
The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.
One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry.
The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.
In Marketing We Trust looks forward to Hewett’s participation in the data council and to working alongside other industry leaders to drive innovation and excellence in the use of data in advertising.
