IKEA Family unveils world’s most exclusively exclusive reward card in new campaign via CHEP
80 times more exclusive than the AMEX Black Card. 591 times rarer than an original Picasso. Owned by only 0.00004% of the population. Introducing the BallerCard by IKEA Family, created exclusively for IKEA’s top 250 members via CHEP.
Ballers are invited to savour an unrivalled culinary experience: a year’s worth of IKEA’s iconic Swedish meat, chicken, veggie or plant balls, completely complimentary.
The BallerCard is available by invitation only and is currently on its way to the selected IKEA Family members’ doorsteps. It will be delivered in a premium box that, upon opening, releases the delicious herby scent of Swedish meatballs or plant balls into the air, a taste of what’s to come.
Says Jessamine Avila, country marketing manager, IKEA Australia: “The BallerCard is an opportunity for us to surprise and delight our most engaged IKEA Family members by giving them a taste of IKEA all year round.”
Says Justin Ruben, ECD, CHEP: “When we say ‘exclusive’, we mean it. The BallerCards are extremely limited and a wonderful way to show our IKEA Family members how important they are and, of course, make them feel like ballers.”
All IKEA customers can sign up to IKEA Family for free at www.ikea.com.au/family and remember to identify every time they shop so they can feel like a Baller every day with discounted member prices, competitions, special offers and rewards.
#IKEABaller
Creative Agency: CHEP
Film Production: CHEP Films
Client: IKEA
22 Comments
Am I going too fast for ya??
The line ‘you already said exclusive’ just reminds me of the worst Marvel-style humour. Like, it is possible to write something that is funny without having to be like ‘hey we’re being funny here, just so you know, we’re in on the joke nudge nudge wink wink’. Maybe I’m just in a grumpy mood though.
I loved it. There’s so little in life these days that makes me laugh. Thank you IKEA
1. The ‘luxury voiceover’ parody has been done to death and feels dates as hell
2. IKEA are downsizing and removing food halls
3. As far as reach goes, you’re targeting… 250 people? So why even PR this?
Well done to all involved. Such a good, funny, insightful, well executed idea.
Ignore the hatters. They be jelly.
This is genuinely woeful. A scammy idea, with no brief or benefit surely?
…this falls flat – like an IKEA pack.
ffs
So I must be the outlier but I really liked this. Very funny, and makes me want to sign up
you guys all suck
This is one of those ideas where the client says ‘Ok, make it, but you can pay for it.’
Absolutely zero chance a client briefed this in
and second the above
It’s not great, lets be honest.
Balls up
Can’t any of us have fun anymore?
I am surprised it’s going to those already going a lot, I would have thought it should be for members not going as often to encourage them to go to ikea more! Seems more logical to drum up more sales from enticing them to visit more often!
I’m flattered: https://vimeo.com/10972144
It’s not about drumming up sales, it’s about chasing awards.
Wow, it’s a straight up rip off
funny
I received a baller card and was disappointed when I found it was dine in only. If it were for the frozen ones that would have been useful, dragging teenagers to ikea for a meal is not my idea of a great shopping experience.