IKEA Australia’s creative account under review

IKEA Australia has announced that it is considering a new agency following recent changes to IKEA’s global marketing and changes in its local scope here in Australia.

IKEA Australia’s current agency CHEP Network was appointed in 2019. Prior to CHEP, the account was previously held by The Monkeys since 2010.

IKEA Australia will now undertake a closed pitch process, with selected agencies being contacted directly for expressions of interest.