iD Collective adds KURK and Ingrid Seaburn to Sydney client roster

Integrated communications agency iD Collective has announced two new clients to its Sydney roster: revolutionary wellness brand KURK and internationally renowned celebrity facialist Ingrid Seaburn.

Following its success in the UK, KURK is officially launching in the Australian market, with iD Collective appointed to lead its PR and seeding strategy. Co-founded in 2022 by Australian entrepreneur Trent Scanlen and Dr. Harry Weisinger — both cancer survivors — KURK is a scientifically researched and medically founded wellness brand designed to combat inflammation, a key driver of autoimmune diseases, aging-related ailments, and cardiovascular health issues.

Utilising groundbreaking Micelle (nano) technology, KURK ensures optimal Curcumin absorption without harmful fillers, making it the first of its kind. The brand will introduce three innovative products to the Australian market: KURK Essential, Vitamin D3+K2, and the upcoming KURK Sport, set to launch in May 2025.

“We are thrilled to be partnering with the founders of KURK for their Australian debut,” says Amanda Booth, Executive Director of iD Collective. “Their commitment to scientifically backed, high-quality wellness solutions aligns perfectly with our expertise in the health and wellness sector. We look forward to amplifying their impact in Australia.”

iD Collective will work with leading celebrity facialist Ingrid Seaburn, as part of a strategic media campaign designed to enhance her presence as a thought leader in the beauty and wellness industry.

With over 25 years of expertise in clinical skin therapy, Seaburn’s career took off in Los Angeles, where she worked with A-list names including Teri Hatcher and Rachel Griffiths. Pioneering the future of skincare, she saw the need for innovation in the beauty industry. With a vision to elevate the business model, she reimagined her already thriving Bondi-based venture, Ingrid Seaburn Skin Health Studio, transforming it into an exclusive, members-only studio dedicated to skin health; catering to highprofile clients such as Melanie Chisholm [Mel C], Erin Holland, Delta Goodrem, Allessandra Rampolla, Edwina Bartholomew and Jessica Rowe.

Says Booth: “We are excited to work with Ingrid to amplify her influence in the Australian and international beauty markets. Her personalised approach to skincare and dedication to education align seamlessly with our commitment to championing innovative industry leaders.”

iD Collective will drive strategic media outreach, speaking engagements, and brand partnerships for Seaburn, further establishing her as a go-to authority in skincare.

As a full-service creative communications agency, iD Collective continues to deliver impactful campaigns for industry leaders across health, wellness, and beauty. With KURK and Ingrid Seaburn now on board, the agency further solidifies its position as a powerhouse in the Australian market.

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