Iconic Australian cricketer Merv Hughes to front Hawke’s Brewing first TVC during Channel 7’s coverage of the Australia v India test series
Former Australian test cricketer, Merv Hughes, will star in a beer commercial for Hawke’s Brewing, scheduled to intercept the Sydney metro ad break before the start of Channel 7’s coverage of the Australia v India test series on Thursday afternoon.
Set to the soundtrack of Channel 9’s former Wide World of Sports Theme, Hughes dons his whites to skillfully open and savour a can of Hawke’s Opener IPA, the entire action spectacularly captured in super slow motion.
Says Nathan Lennon, brand director, Hawke’s Brewing: “There’s been some biffing going on over the playing schedule this year. And while we’ve probably all enjoyed watching some one-dayer warm-ups (even if we’ve had to pay for them), we all know the official start of any season is the First Test, and on free-to-air telly. Further to this, there will only ever be one song that Aussies want to hear before the first ball is bowled and if the networks aren’t going to give the people what they want then we’re happy to serve it up with footage of big Merv putting a tinnie of beer through its paces.”
Hughes recently signed on as brand ambassador for Hawke’s Brewing, the beer company launched by former Prime Minister, Bob Hawke, in April 2017.
Client: Hawke’s Brewing
Creative: Hawke’s Brewing
Director: Ant Mcphail
Producer: Sophie Gibson
DOP: Alex Dufficy
Editor: Lucas Vazquez
Grade & Finish: Matt Fezz
Sound: Rumble Studios
14 Comments
Nice one fellas 🙂
Love this. Gives me goosebumps.
Love this so much
Fucking amazing. Awesome. And not a single planner, head of social, pen pusher or agency to get in the way. Solid.
Brilliant gents. When I heard the Wide World of Sports play upon seeing this, summer officially started for me! Onyas
Love this. Absolutely brilliant!!!
Great work guys… brings back great memories of the 80’s…
Turned me on. Love this
WWOS song coupled with 80’s film treatment, it’s perfect!
This is the first time I’ve cracked a stiffy over a beer ad. and I’m bloody proud of it.
This is outrageous!!
What’s the single brand benefit?
What’s it’s Archetype?
How is this ownable?
How will it roll out on social?
Where’s the sell in to Trade?
I’m really concerned the licking shot will put consumers off.
How can you do this in the age of COVID?
Where are his mates?
You sure you’re Kiwi? You legends normally ditch all that bullshit, I’m guessing you’re an Aussie ad suit!
Anyone who doesn’t like this should genuinely pack their bags and work in a different country. Hope you guys have your distribution sorted because with a good media schedule this will sell Merv’s socks off.
I’m interested that the sound company is credited here. It PRODUCTION MUSIC you f^&cking numpties…..you didn’t write it, you didn’t even suggest it!