Ian Davidson joins Innocean Worldwide Australia in the role of head of sponsorships and events

Havas Sports and Entertainment’s Ian Davidson has joined Innocean to head up the sponsorship and events Team.

Davidson comes highly credentialed having spent considerable time at Havas Sports and Entertainment and Octagon. Prior to that, he worked with Red Bull in the UK.

Says Peter Fitzhardinge, CEO, Innocean: “Ian has a great track record in activating sport sponsorships and his considered and thoughtful Scottish style won me over. He will bring a lot to the role and to the team.”

Says Davidson: “I was attracted to the role as it’s a huge opportunity to work with some of the best sponsorships in the country and I’m looking forward to delivering work that will represent a benchmark in leverage and activation for our clients. Working with the talents of people like Steve Jackson and his creative team was a real drawcard.”

Innocean has a considerable portfolio of sponsorships under its care including The Australian Open Tennis, Hyundai A-League, The Matildas, Australian Open Golf and teams across the NRL and AFL codes.