“I reckon I’ll go a Mid”: CUB launches ‘Embrace the Mid’ for Carlton Dry 3.5% via Clemenger BBDO

Carlton & United Breweries (CUB) is encouraging Aussies to “Embrace the Mid” this summer in a new launch campaign for Carlton Dry 3.5 via Clemenger BBDO.

 

The new campaign was directed by Melbourne-based director and filmmaker Hayden Somerville and produced by Clemenger BBDO’s specialist production arm MADE THIS.

The campaign will be amplified across film, digital, social, outdoor and experiential.

Client – Carlton & United Breweries
Head of Beer – Ben Eyles
Marketing Manager, Carlton – Jessica Johnson
Assistant Brand Manager – Gianni Cozzi

Creative Agency – Clemenger BBDO
Chief Creative Officer – Adrián Flores
Executive Creative Director – Ant Phillips
Creative Director – Derek Anderson
Senior Copywriter – Phoebe Sloane
Senior Art Director – Jake Blood
Chief Strategy & Experience Officer – Simon Wassef
Strategy Director – Vanessa Quincey
Managing Partner – Jason Melhuish
Group Business Director – Sam Siddons
Business Director – Laura Keating
Head of Production – Ainslee Littlemore
Head of Studio – Matt Gauci

Production Company – MADE THIS
Director- Hayden Somerville
Executive Producer – Ainslee Littlemore
Producer – Lachie Beattie
DOP – Marcus Croup
Offline/ Online Editor – Sam Coates
Grade – We Are Crayon
Sound design – Squeak E.Clean
Photographer – Paul Hermes
Media Agency – PHD