Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration
Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new partnership between the Sydney Roosters NRL franchise and one of the world’s leading sportswear brands, adidas.
The Bound By Legacy announcement video also saw Hype Republic join forces with long-time production partner, Helium Pictures, to bring the ambitious concept to life and pay homage to the Sydney Roosters’ rich history.
Shot deep in the heart of Roosters territory at the Royal Hotel, Paddington, Bound By Legacy celebrates adidas’ new four-year partnership with the 15-time NRL premiers. At the same time it offers a nod to their previous sponsorship through the 80s and 90s with historic imagery scattered throughout the video.
Bound By Legacy features a heavyweight cast of past and present Roosters legends including Brad Fittler, Braith Anasta, Anthony Minichiello, Craig Wing, Jake Friend, Mitchell Aubusson, Ryan Cross, Connor Watson, Victor Radley, Jasmin Strange and Corban Baxter.
Club chairman Nick Politis, and director Mark Bouris also make an appearance, while the iconic voice of Warwick Moss brings the narration to life.
Says Macario De Souza, executive producer and creative director, Hype Republic: “It was an ambitious one-day shoot and the Roosters were incredible at providing an impressive list of legends to be part of this project.
“The set felt like one big catch-up for all the legendary players, and the pub owners – who are also big Roosters supporters – were very welcoming.
“To capture consistent images with a vintage, almost ethereal look that harked back to the previous Roosters/adidas partnership, we opted to shoot it open gate, a near-square aspect ratio that resembled the 90s era, and used Petzval lenses to give it a nostalgic energy.
“Our talented director, Ethan McLean has a unique aesthetic and a great rapport with athletes, and this greatly helped bring this premium spot to life, while our DOP, Donny Buppapirak has an eye for detail that’s second-to-none.”
Bound By Legacy will be screened at Roosters home games throughout the 2026 NRL season.
Says Jarrod Johnstone, Sydney Roosters COO: “Working with Hype Republic on our adidas partnership launch video was an outstanding experience. They brought our story, legacy and history to life with a level of craft and authenticity that deeply resonated across the sporting landscape in Australia. The final piece was exceptional and has been widely acclaimed. Hype Republic was collaborative, creative and incredibly professional throughout the entire process.”
Adds De Souza: “It was a privilege to bring the Sydney Roosters x adidas partnership to life. In collaboration with Helium Pictures, our director Ethan McLean, DOP Donny Buppapirak and crew delivered a cinematic, authentic piece that connects with fans and stands at the level of a global campaign.”
Says Mark Fennessy, CEO, Helium Pictures: “This is a powerful and culturally significant piece of storytelling, and we’re incredibly proud to bring it to life in collaboration with the Roosters, adidas and Hype Republic. Each partner brings a distinct creative energy and authenticity that elevates the work far beyond a standard campaign. Together, we’ve delivered something bold, cinematic and genuinely meaningful for fans and the wider community.”
Client: Sydney Roosters x adidas
Production Co: Hype Republic x Helium Pictures
EP / Creative Director: Macario De Souza
EP: Mark Fennessy
Director: Ethan McLean
Producer: Autumn Loveday-Atkins
Line Producer: Nicola-Ann Kennett
DOP: Don Buppapirak
1st AD: Murray Robertson
2nd AD: Ian Kyster
Steadicam: Max McLachlan
Gaffer: Matt Willis
Best Person: Craig Knight
Best Person: Charles Gray
1st AC: Sandy McLennan
2nd AC: Sid Tinney
Art Director: Nethmi Dissanayake
Art Assist: Sean Ali
Art Assist: Archer Cox
Hair & Make-Up Artist: Amy Chen
Runner: Gabrielle Clancy
Editor: Sean McDermott
Sound Design/Mix: Michael Thomas
Colourist: Marcus Friedlander
VFX House: Synctum @synctum
VFX Supervisor & VFX Producer: Jonny Morfoulis
VFX Supervisor: Declan Kindness
Lead Compositor: Leon Ernst
Additional VFX: Jarred Lammiman
Composer: Jesse Watt
Narrator: Warwick Moss
Key Talent:
Nick Politis
Craig Wing
Brad Fittler
Anthony Minichiello
Briath Anasta
Mark Bouris
Jake Friend
Connor Watson
Corban Baxter
Jasmin Strange
Victor Radley
Mitchell Aubusson
Ryan Cross
Featured background performers:
Neil Louis Johnson
Sara Camara
Eva Kosmos
Michael Yoong
Agathe Engelstad
Background performers:
Brad Humphry
Jarrod Johnstone
Chontelle Balbi
Ben Wappett
Elouise Princi
Anthony Maroun
Claire Reed
Pat Brown
Tatum Sinclair-Harris
Oli Samuelu
Chris Bennetts
Jade Carney
Tom Baldwin
Caitlin Rogers
Tiana Popovic
Ryan Sanson
Michael Harris
Joseph Brian
Kim Servaas
Oliver Morgan
Giselle Vigna
Becky Chapman
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