Huskee appoints Tomoro Agency as digital marketing partner across Australia and the UK
Tomoro Agency has been appointed as the digital marketing partner for Huskee, an award winning company offering innovative, reusable products and services. Huskee, part of the BioPak Group, is known globally for its pioneering approach to reusability and circular design.
This appointment marks the expansion of Tomoro’s work with the BioPak Group, following its proven track record in delivering exceptional digital marketing results for BioPak and Decent Packaging across multiple international markets.
Says Caitlin Swift, Marketing Manager at Huskee: “We’re excited to partner with Tomoro Agency as we continue to grow our presence in Australia and the UK and target a younger audience in the B2C space. Their expertise and proven results with our sister brands give us confidence that together we can drive profitable and accelerated growth.”
Says Philip Crampton, Chief Digital Officer at Tomoro Agency: “Our approach to digital marketing is grounded in strategy, performance, and a deep understanding of each brand’s purpose. As a certified Google Partner, we also work closely with the Google team to utilise the latest innovations and technologies, ensuring our clients stay ahead of the curve. We’re thrilled to extend our partnership with the BioPak Group and to be working with such an innovative and inspiring collective of brands across Australia, New Zealand, Singapore, and the UK.”
Huskee began with an invitation for co-founder Saxon Wright, a specialty coffee roaster from Sydney, to visit a coffee farm in Yunnan, China, to collaborate with local farmers to improve quality and environmental standards. One key objective was to reduce waste, and with coffee husk being a natural by-product of coffee processing, the idea emerged to transform this material into something valuable. That concept became the iconic HuskeeOriginal—a reusable cup that not only gives waste husk a second life, but also shines a light on the unique Yunnan region and the connection between farmers and coffee lovers around the world.
Today, Huskee continues to combine functionality and sustainability through products and initiatives such as Borrow by Huskee, its free reusable cup service, HuskeeSwap, a cup exchange system, and HuskeeLoop, its end-of-life recycling program.
Says Michiel Tops, CMO at BioPak: “Tomoro Agency has consistently delivered phenomenal results for BioPak and Decent Packaging in markets around the world. With Huskee now onboard, Tomoro is globally working across our entire portfolio of brands, which allows us to take a far more strategic approach, share best practices, and maximise impact globally.”