Hulsbosch to oversee Virgin Blue brand revamp
Virgin Blue Group of Airlines has appointed Sydney brand and identity designer Hans Hulsbosch as creative director overseeing the transformation of the Virgin Blue brand, which will include the Group’s new livery and corporate identity.
Virgin Blue Chief Executive Officer John Borghetti said Hulsbosch and his team had more than 20 years experience in brand, corporate and product identity with some of Australia’s best known and loved brands, including Qantas and Woolworth’s: “I’m thrilled to welcome Hans as Creative Director to the Virgin Blue Group of Airlines. His expertise in the area of design and brand integrity is second to no other in Australia.
“Hans and his team will oversee the Virgin Blue Group brandtransformation, creating an identity that can stretch across both theleisure and corporate sector. Hans will be responsible for making sureevery touch point represents the brand promise and connects with ourguests.”
The Hulsbosch team will be responsible for the overall brandarchitecture. Says Hulsbosch: “The Virgin brand is one of the mosthighly regarded and loved brands in the world. To be given theopportunity to work on the new direction for Virgin Blue is a dreamproject for me.
“Our brief is to take the brand to a new level of modernsophistication, keeping with the brands contemporary young spirit. Itwill be unmistakably Virgin with a fresh and innovative feel that alsoknows how to have a little bit of fun.”
The new brand will take the airline in to its next decade as it movesfrom a low cost carrier to a modern carrier that appeals to both theleisure and corporate market.
8 Comments
If he’s responsible for Virgin’s new brand architecture, shouldn’t he have been involved in the latest pitch for creative services? Curious.
Now let me see…..are we sure they are looking at the brand….. 13 times in 1 small article to me says yes…… maybe they could take a look at the airline instead of teh brand….. now moving forward…..
I was Around when the original graphic designer Neville Gray (of gray design) designed the virgin blue logo. Funnily enough he still hasn’t been paid for it. Maybe virgin should do a Nike and track him down and actually pay the guy for it. Just a thought.
12.50. Have you ever worked on a brand after a designer has come in and decided how we should talk about a brand? It’s a fucking nightmare. Their idea of brand is completely different to ours. They may know typefaces but they sure as he’ll don’t know how to talk to people. Spare us please.
Guess a flying kangaroo will be verboten, huh Hans?
@4:06
thats why whenever an ad agency does a brand design/revamp, they always look terrible. stick to what you’re best at.
5.28. (From 4.06) I couldn’t agree more.
NO 5:28 when an agency does brand design/revamp they generally design to fit the medium in which it is mostly used, not the occasional DL brochure. In my experience 32 years working on this very thing, both for agencies and design consultancies I have found the work agencies produce is far easier and adaptable to apply to all forms of communications than anything I have had to deal with from a design company. Which from my limited understanding is what 12:50 is trying to say.
Mind you, that press release really does sound like a load of bollocks taken straight from brand press releases 101.