hub.health rolls out new brand identity
Online digital health provider, hub.health, has unveiled a vibrant new brand identity, drawing on its mission to engage and empower Australians to take control of their health with the convenience of digital and telehealth services.
Following a period of growth and further investment into parent company Midnight Health, hub.health established a need to better reflect its commitment to creating inclusive and accessible healthcare solutions. With the old logo no longer effectively communicating recent innovations and expansion, the internal creative design team embarked on a redesign journey, including a refreshed logo and website design.
Since launch in 2021, Midnight Health has been on a mission to transform Australia’s fragmented healthcare system through services, like hub.health, as well as hassle-free online women’s focused health provider, Youly.
Founder and CEO of Midnight Health, Nic Blair (pictured below) hopes the rebrand will strengthen brand presence and more effectively communicate the company’s values: “We wanted our brand identity to represent hub.health’s core brand principles, being simplicity, innovation, and inclusivity. The newly revitalised platform is designed to ensure that even more Aussies, no matter where they are, can easily access the care they need, when they need it.
“We sought to keep this design project in-house, seeking the expertise of Aaron Nielsen. With a career spanning 24 years in design and advertising industries, we developed a brief inspired by the interconnectedness of healthcare and technology.”
Says Nielsen: “The rebrand isn’t just about aesthetics, it’s about building a strong sense of trust and reliability.
“The circular shape of hub.health’s new logo symbolises unity and continuity, representing its dedication to providing comprehensive solutions that bridge gaps and advance access to quality care.
“The logo features a bold and playful serif typeface to convey a sense of professionalism, trust, and approachability. The vibrant colour palette reflects energy, vitality, and diversity, mirroring the dynamic nature of the healthcare industry and our commitment to inclusivity.”
Visit www.hub.health to view the new brand identity.