H&R Block encourages Australians to visit the tax experts in latest campaign via The Works

As technology improves, more Aussies have turned to completing their tax return by themselves online. However, as many lack the expertise there are over a billion dollars of unclaimed tax deductions that are being missed each year. Meaning taxpayers are missing out. As tax season approaches, The Works, part of Capgemini, has once-again partnered with tax agency H&R Block to unveil a new campaign that highlights the advantages of seeking the assistance of their tax experts.

 

Says Jacq Henderson, strategist, The Works: “With the current pressures of the economic climate we know that our consumers are currently living in a world of less. That’s why our platform needed to focus on what means the most to our consumer, that H&R Block could bring ‘more’ to their lives. With their more human service, and their tax expertise H&R Block are able to guarantee that they receive the maximum tax refund that they’re entitled to.”

Creatively “More for Sure” encapsulates the essence of H&R Block’s commitment to its clients by showcasing the countless benefits of seeking their tax expertise.

Says Damian Pincus, creative partner and founder, The Works: “H&R Block’s tax experts possess an unparalleled understanding of laws, regulations, and deductions, ensuring that their clients receive the maximum refund possible no matter how simple or complex. Additionally, the campaign emphasizes the value of a personalized approach, where their clients can rely on H&R Block’s experts to navigate their unique financial situations.

“Grounded in a truth everyone can relate to, there’s no Aussie out there today who wouldn’t want a little more back on this year’s tax return, and feel proud to tell people about it.”

Says Brodie Dixon, managing director at H&R Block: “Tax refunds are expected to be lower this year for many taxpayers, with removal of a major tax offset (LMITO) and reduction in the work-from-home deduction rate. Given that this is happening at the same time as a cost-of-living squeeze, it’s even more important that taxpayers get expert help this year to claim everything they’re entitled to. The tax experts at H&R Block will dig for every possible deduction to maximise our clients’ refunds.”

To learn more about the benefits of entrusting your tax returns to H&R Block, visit: hrblock.com.au

Client: H&R Block
Marketing Director: Iris Ho
Managing Director: Brodie Dixon

Agency: The Works
Creative Partner: Damian Pincus
Executive Creative Director: Iggy Rodriguez
Creative Director: Nathan Bilton
Art Directors: Tim Brothers
Copywriter: Claire Stapleton
Strategy: Jacq Henderson
Creative Project Lead: Christine Lyall

Head of Production: Katie Harper
Agency Producer: Fabiana De Abreu

Media: PHD
Public Relations: Candid Communications
Production company: Good Oil
Director: Dave Wood
Sound: Rumble Studios