Howatson+Company named Independent Agency of the Year at D&AD Awards; Australia ranks 6th
Howatson+Company has been named Global Independent Agency of the Year at this year’s D&AD Awards and has ranked 7th agency in the world.
The agency, which ranked #10 in Campaign Brief’s Hot List after only a year in business, scored a total of three Yellow Pencils, two Graphite Pencils and four Wood Pencils for Matilda Bay ‘Rejected Ales’, plus one Wood Pencil for Belong ‘The Book of Limbo’.
Says Gavin Chimes, executive creative director, Howatson+Company: “This is incredible. 7th in the world. Independent agency of the year. And at D&AD, the pinnacle of creative award shows. But this is more than just about a few killer projects (which we’re deeply proud of), it’s about the whole agency. And the creative foundations we’re building to create the best work in the world. Here’s to the whole team at Howatson+Company. A special group of people who are caring, kind and profoundly talented. And huge thanks to our brilliant clients, especially those at Matilda Bay and Belong. We couldn’t have done it without your partnership.”
Australia has ranked 6th country in the world behind the US (#1), the UK (#2), France (#3), Germany (#4) and Brazil (#5).
16 Comments
Congratulations! Seriously well deserved and amazing to see this sort of accolade given to a little Aussie shop.
Congratulations. That’s an incredible result.
So weird. Aussie punter and Ive never seen any of this work.
Great to see it recognised as effective marketing.
Maybe try Google? Are you honestly trying to ruin a moment like this? This is incredible for Australian industry. The new industry doesn’t have place for people like you. Well done to this agency. First year. Amazing result. Australia is on track. At least when this guy leaves. Or is fired. Inevitable really.
Boom Boom Boom!
Congrats to all involved.
An amazing result for a great bunch of people.
I can only presume that rejected ales were also rejected from every bottle shop in Melbourne? Did a straw poll with about 25 non-adland blokes aged between 28-34 this week. Not one of them had ever heard of or seen anything to do with this campaign.
But hey, I bet the case study is banging.
Congrats H+C! Your culture, smarts and work are being recognized as they should be. We love working with you and we love your work!
I’ve also tried to find it in a number of very good craft beer places in Sydney with no luck. But why rag on this achievement? Clearly they got the message out there, as far as I can tell. And well done on D&aD. But I’m with ya – where’s the beer? I wanna try it!
Epic idea skilfully crafted – and that’s just my pseudonym. I like their idea a lot too, original memorable and right on.
It’s bloody great to see work that makes a real impact in the real world, impacting real people and not cynical advertising case study/awards work, being rewarded. It’d be hard to find anyone in the target market for beer or internet that isn’t all over these campaigns and talking about them with mates.
It’s great when agencies do these craft projects on the side to give them a break from doing their day jobs. Good to see Howie encouraging a healthy work life balance.
@@realwork – i think Howie Co is showing the two aren’t exclusive. Craft that gives the team motivating work that also resonates with the everyday buyer. Take a walk down main street in the suburbs and you’ll see these campaigns are impacting and changing the behaviours of the average Joe as much as they’re impacting the awards circuit.
It’s good craft. But lets be honest. It’s not real work.
Howie, Gav and the whole team: you deserve this times 10. Congratulations.