HOVERAir appoints Five by Five Global to drive awareness in the Australian market

HOVERAir, the innovative drone challenger brand, has announced its strategic partnership with the independent integrated agency, Five by Five Global.

The collaboration aims to drive awareness of HOVERAir’s cutting-edge drones in the highly competitive Australian market through targeted PR and influencer marketing campaigns.

With its range of lightweight, affordable, and high-performance flying cameras, HOVERAir is poised to disrupt the Australian drone market. By joining forces with Five by Five Global, HOVERAir will leverage the agency’s expertise in brand activation, PR, and digital influencer strategies to connect with a broader audience across Australia, from tech enthusiasts to outdoor adventurers and families.

HOVERAir’s 125g self-flying camera is designed to be controlled effortlessly and is equipped with 5 flight modes, including the incredible follow mode, orbit mode and birds-eye mode, enabling stunning aerial shots at the touch of a button. It’s perfect for capturing family outings, sports activities, or even professional-grade videos for social media.

HOVERAir’s collaboration with Five by Five Global marks a strategic expansion within the Asia-Pacific region, using localised insights to drive brand awareness in Australia. This collaboration will see Five by Five leverage its strengths in integrated PR and influencer marketing to position HOVERAir as a standout challenger brand in Australia’s competitive drone market. The campaign aims to become a
leading choice for both tech-enthusiasts and everyday users seeking accessible, innovative technology right as the holiday season kicks off.

Says Anthony Fredella, channel marketing manager at HOVERAir: “We’re thrilled to partner with Five by Five Global as we expand our footprint in Australia. Their deep understanding of the Australian market, combined with their innovative approach to PR and influencer marketing will help us elevate HOVERAir’s profile and connect with a wide range of audiences—from families capturing everyday moments to content creators looking to push the boundaries of what’s possible with drone technology.”

Says Mark Anderson, the recently appointed managing director for Five by Five Global: “We’re incredibly excited to help HOVERAir drive awareness in the Australian market, and ultimately give consumers greater choice. The new launch of the HOVERAir X1 model in Harvey Norman stores and the imminent launch of their new HOVERAir X1 PRO and HOVERAir X1 PROMAX models comes at an exciting time, with both the drone market in volume growth and the upcoming gift-giving season. We’re looking forward to helping HOVERAir get more of these incredible devices into the hands of everyday Australians.”