Hotel Morris Sydney – Handwritten Collection appoints Example as new PR agency

Earned-led culture agency Example has announced its newest addition to its PR client roster, Hotel Morris Sydney – Handwritten Collection.

Housed within a historic Italian renaissance building, Hotel Morris opened in June 2023, providing Sydney with 82 beautifully appointed rooms and an art-deco inspired wine bar, Bar Morris. As Sydney’s first Handwritten Collection hotel operated by world leading hospitality group, Accor, Hotel Morris has set a new standard for design-led boutique accommodation in Sydney.

Example is now tasked with further elevating the hotel’s reputation through a strategic blend of media relations, creative partnerships and influencer initiatives.

Says Atsuko Asano, general manager at Hotel Morris: “We’re delighted to partner with Example to further cement Hotel Morris’s positioning as one of Sydney’s premier boutique hotels. Their expertise in food, drink and hotel culture is second to none.”

Rebecca Jarvie-Gibbs, co-founder and managing director of Example, echoed this enthusiasm, saying: “It’s an exciting opportunity to represent Hotel Morris. The team has created a beautiful brand and world-class product that brings together the charm of Italian hospitality and the vibrant energy of its city location. We’re thrilled to collaborate and leverage our expertise to enhance its profile as a best in class example of boutique hospitality and accommodation.”

Hotel Morris joins Example’s impressive travel and hospitality portfolio which includes StandardX, QT Hotels and InterContinental Sydney.