Honeycomb Strategy unveils new brand identity

Leading market research and behavioural science agency Honeycomb Strategy has today unveiled its new-look brand identity, as it renews its commitment to harnessing innovative research and behavioural science to solve real-world business challenges for its clients.

The refreshed brand, developed in-house and in partnership with Canyon, includes an updated logo and brand solution, featuring a refreshed pink colour palette and modern font and brand appearance, designed to highlight the company’s commitment to innovation, enabling its clients to do the same.

The new brand, which is featured across all communications and a refreshed website, directly aligns with Honeycomb Strategy’s mission of combining research, behavioural science and cutting-edge AI technology, to deliver insights that empower brands to grow.

This is the first brand refresh for Honeycomb Strategy since its 2016 inception and follows strong client growth, with recent work spanning diverse industries, and operational momentum across the business.

Honeycomb Strategy Founder, Renata Freund (pictured above), says: “Our refreshed brand identity isn’t about a change in who we are; it’s about more clearly reflecting the way we’ve always worked.

“We’ve always focused on uncovering solutions to help real problems, whether it’s helping brands achieve product-market fit, refining their go-to-market strategies or building stronger brand connections, our focus is on helping clients refine strategies to solve complex challenges, engage customers and drive measurable outcomes. This brand evolution simply ensures our clients see that approach reflected in every interaction with us.”

The new brand is underpinned by the agency’s three guiding principles:

• • First principles: methodologies built from the ground up, using the latest tools and techniques.
• • Methodology agnostic: tailored research frameworks designed to meet the unique needs of each client.
• • Human-centric: insights presented creatively, with a focus on stakeholder engagement and actionable recommendations.

The brand refresh announcement kicks off a busy year for Honeycomb Strategy, with new senior hires set to be announced in the coming weeks.

Last year, the agency became one of just a handful of research companies in Australia to achieve B Corp Certification. B Corp businesses meet high standards of social and environmental performance, accountability and transparency. They envision a better economic system where businesses can benefit people, communities and the planet, and measure their success based on the positive impact they create.

Honeycomb also recently launched its Digital Insights Series, bringing groundbreaking thought leadership to the market, focused on supporting brands in the core verticals of tech, digital services and retail. Part 2 of the latest study Omnichannel Advantage: Capturing Market Share in the Digital Age, is set to hit the market late this quarter.

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