Honda Australia names Special, Zenith and Burson to lead new integrated agency village

Honda Australia has announced a new agency village model designed to elevate the brand’s marketing, communications and digital experience ahead of one of the most significant product years in the company’s local history.

The updated roster brings together a carefully curated mix of specialist agencies tasked with raising brand consideration and delivering business growth. Special Australia has been appointed lead creative agency for Honda Australia automotive, Zenith Media Australia is confirmed to lead media and Burson providing PR and corporate communications expertise as part of an integrated agency village.

Honda Australia General Manager of Brand, Marketing and Customer Experience, Eva Barrett, says: “Australia is one of the most competitive automotive markets in the world and standing out is a challenge.

“Employing the experience and skills of our newly formed agency village gives us the best creative minds, the best media strategy and the best storytellers, all working in unison to help differentiate us from the pack, reignite the Honda brand, drive fame, and reach our consumers.”

Honda Australia’s refreshed structure follows a comprehensive review of the brand’s marketing needs ahead of a busy 2026 in which the brand will expand its hybrid offering in the CR-V and Honda ZR-V product ranges, introduce the all-new Prelude, and celebrate the arrival Honda’s first battery electric vehicle, defining an exciting future in the Australian market

Says Bec Stambanis, Special Australia Partner: “The whole team at Special Australia are thrilled to partner with Honda Australia and lean into the brand’s unique heritage and innovative spirit to bring the Power of Dreams back to Australia.

“We have long admired the philosophy of Honda in how it beautifully blends engineering excellence with unabashed creativity. And with an impressive vehicle range coming in 2026, including the return of the beloved Prelude, there is no limit to where we can go.”

Honda Australia Agency Village:

•       Zenith Media Australia returns as media agency, bringing deep historical knowledge of the Honda business, world-class planning tools and the scale of a global network after a comprehensive pitch led by Ebiquity

•       Special Australia, one of Australia’s most consistently awarded creative agencies, joins to strengthen Honda’s creative cut-through and bring sharper, more culturally relevant storytelling.

•       Burson continues its long-standing partnership, leading consumer PR and earned media amplification.

Howatson + Co will remain in the creative village, continuing to work on the motorcyles and power equipment business.

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