Honda Australia celebrates racing legends in new ‘Unstoppable Dreams’ brand campaign
Honda has launched an emotional new brand campaign which debuts in Australia today. The campaign, ‘Unstoppable Dreams’, is led by a 60-second spot that brings to life Honda ‘The Power of Dreams’ and the idea that resounding success is often the result of failures.
The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1 World Champion Max Verstappen.
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The cinematic spot features iconic Honda race machines including the 1992 Formula 1 winning McLaren Honda MP4/7A driven by Ayrton Senna and the FIA Formula 1 championship 2021 Red Bull Racing Honda RB16B driven by Max Verstappen.
Says Eva Barrett, General Manager Brand, Marketing and CX at Honda Australia: “We want to inspire our customers and fans by celebrating those who follow their dreams including the almost mythic status of the late Brazilian racer Ayrton Senna and the three-time reigning FIA Formula 1 World Champion Max Verstappen. This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph.”
‘Unstoppable Dreams’ shows the starting point of achieving success is how one responds to failure. The new “Unstoppable Dreams” spot highlights a wide range of Honda mobility technologies and features some of the brands most innovative products globally, including:
- • Honda hybrid-electric Prelude Concept
- • Honda eVTOL electric vertical take-off and landing aircraft (not available in Australia)
- • Honda CRF250R four-stroke off-road motorcycle
- • 2021 Red Bull Racing Honda RB16B hybrid-powered F1 championship race machine driven by Max Verstappen
- • 1992 Formula 1-winning McLaren Honda MP4/7A driven by Ayrton Senna
- • Honda 2025 CRF450R ridden by Jett Lawrence, Team Honda HRC Progressive rider and 7-time professional AMA crown champion
- • Honda Baja Ridgeline race truck, featuring Honda Racing Corporation (HRC) livery, piloted by Jeff Proctor
“Unstoppable Dreams” will be featured across multiple media platforms, from broadcast television and streaming to contextual digital media partnerships, as well as social media to reach a wide variety of audiences. The spot will feature on tram wraps and high impact outdoor sites across Australia from the 24th of February and make its television debut on Australian TV on March 3rd. The campaign will also feature on the big screen later this year, at cinemas across Australia during major movie premiere releases.