Holden promotes the all-new Holden Commodore in latest ‘For Sure’ campaign via The Monkeys


Holden_Commodore_ForSure.jpgLaunching one of the most iconic vehicles in Australian history, Holden is unveiling its new campaign via The Monkeys, to promote the all-new Holden Commodore.

The campaign proves that the new model is purpose built for our roads, and is worthy of the Commodore name. It also reminds Australians that Commodore drivers are – and always have been – sure of themselves.

Directed by Stephen Carroll at Revolver, the brand film aims to run over any out-dated perceptions around the car model and the Holden brand.

Holden_Commodore_ForSure2.jpgThe campaign will feature across broadcast, print, OOH, digitally, and on Holden owned social channels.

Says Mark Harland, executive marketing director, Holden: “We’ve got confidence that the all new Commodore range will deliver for AustralianHolden Commodore_ForSure3 (1).jpg families; and we’re excited our new campaign ‘For Sure’ brings that to life.”

Says Justin Drape, co-founder and group chief creative officer, The Monkeys: “The future of Holden and Commodore is something we’re proud to be a part of. Commodore is one of Australia’s most iconic brands, and is rich with so many remarkable stories pertaining to innovation and design.”

Client: Holden

Executing Marketing Director: Mark Harland

Marketing Communications & Digital General Manager: Natalie Davey

Brand Communications Manager: Josh Cunningham

Brand Communications Manager: Bridget McMillan

Brand Communications Coordinator: Tom Richards

Creative Agency: The Monkeys

Cofounder & Group Chief Creative Officer: Justin Drape

Group CEO & Cofounder: Mark Green

Managing Director: Matt Michael

Creative Director: Ben Sampson

Art Director: Daniel Bolton

Copywriter: Barnaby Packham

Head of Planning: Michael Hogg

Digital Planner: Tim Smith

Head of Production: Thea Carone

Senior Producer: Penny Brown

Print Producer: Ali Dent

Group Content Director: Lee Lowndes

Senior Content Director: Ciaran Miller-Stubbs

Content Director: Louise Rutherford

Content Director: Veronique Proulx

Content Executive: Pascale Greenberg

Content Executive: Tash Strachan  

Production Company: Revolver / Will O’Rourke

Director: Stephen Carroll

Managing Director/Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

Director of Photography: Jeremy Rouse

Post Editors: The Editors

EP: Nicoletta Rousianos

Senior Producer: Daniel Fry

Editor: Bernard Garry

Colourist: Edel Rafferty

Online: Stu Cadzow

Sound: Song Zu

EP: Katrina Aquila

Producer: Meg Drummond

Music Supervisor: Ramesh Sathiah

Composer: Adrian Sergovich

Sound Design: Simon Kane ​