History Will Be Kind promotes Edwina Brook to newly-created Managing Director role

Building on its 10-year track record as one of the region’s leading independent communications agencies, and now a B Corp certified business, History Will Be Kind (HWBK) is setting up for its next era with the elevation of Edwina Brook to the newly created role of Managing Director.

Working alongside Founder & CEO, EJ Granleese, from the agency’s infancy to today, Brook has played a fundamental role in shaping the work, team and reputation of HWBK. In her new position, she will steward and build the brand through a key inflection point in history, as the global communications landscape dramatically shifts and the agency moves into its second decade in market.

An award-winning business and strategic communications leader, Brook brings with her more than 15 years’ integrated consulting experience across sectors, disciplines and channels. Known for building collaborative, high-performing teams, long-term client partnerships and new products and services – across influencer, social impact, executive training, generative AI and search – Brook has also been a driving force behind HWBK’s work, marrying creative excellence with reputation building impact and measurable business results.

The appointment will see Brook work closely with Granleese to optimise HWBK’s broader offer as part of the Deepend Group – a collective of independent agencies spanning Customer-Led Technology & Design (Deepend) and Product & Service Innovation (How to Impact).

Says Granleese: “HWBK has always been about the people – building the right team with the right values and empowering them to do the best work of their lives. Promoting Eddie to MD is a natural evolution – she has been a true business partner from the get-go and has been integral to our success to date. She is a fiercely focused, smart, empathetic and strategic leader with a truly outstanding track record. She brings the smarts, creativity, impressive cross-sector consulting clout and future-focus we need, and we’re lucky to have her steering the ship.”

Says Brook: “It’s a privilege to step into this role and help lead the agency into its next chapter. History has never been static – constant iteration, evolution and a determination to lead – not follow – has been fundamental to our approach. In a market where the speed of change is accelerating, the skillsets we need, the way we approach complex business challenges and our strategies need to change too.

“We have always embraced a growth mindset, and I’m more excited than ever about the opportunity to elevate our unique proposition while building our incredible team, working in partnership with EJ and our Group partners.”

HWBK is proudly channel agnostic, working across the integrated creative and strategic communications spectrum to help solve complex business challenges, build brand reputations and drive business impact – from PR and earned-first campaigns and always-on hubs, to brand experiences and events, narrative development, corporate and thought leadership campaigns, as well as digital PR, social, influencer, content and digital marketing strategies.

The agency was recently recognised with Deepend within The Australian Best Places to Work 2025 program, named as one of the Top 14 PR agencies in APAC by PRovoke Media, and shortlisted in the Employer and Executive Leader categories by B&T Women in Media.