History made in new campaign for the Kia EV6 via Innocean Australia, directed by Rabbit’s Kiku Ohe

A new campaign for the Kia EV6, developed by Innocean Australia, recently went live, featuring heavily in Kia’s successful sponsorship and takeover of the 2022 Australian Open.

 

The main film, directed by Kiku Ohe from Rabbit, is a sonic and visual journey through time. It pays homage to modes of transportation and the historic feats of engineering that came before the EV6. From horsepower to coal and steam, to wind and combustion engines to the motor car, every sound was expertly crafted to reflect the movement of the EV6 by Jake and Sam Ashwell of 750mph, London.

In the film’s final stages the actual futuristic sound and silent elegance of the EV6 is heard.

Says Effie Kacopieros, creative director at Innocean: “The new Kia EV6 is a pioneering feat of automotive design and represents the huge momentum and evolution of the brand. We wanted to capture the EV6’s modern design and advanced technology, so sought the best craftspeople across the globe to showcase its beauty and innovation as a sensorial experience.”

To complement the sensory and kinetic soundscape, the film was beautifully shot on location by DOP Jeremy Rouse. Visual animations were created bespoke by The Noise Diary in New York, and all seamlessly brought together by Adam Wills and Fin Design + Effects here in Australia.

Says Ohe: “By crafting a pure audio-visual piece that charts the evolution of transportation through sound, it shows just how advanced and refined the Kia EV6 really is.”

The TVC was accompanied by digital and OOH, and formed the basis of Channel 9’s AO partnership with Kia.

Production Co – Rabbit
Director – Kiku Ohe

Assoc EP – Marcus Butler

EP – Lucas Jenner, Oliver Hammerton
DOP – Jeremy Rouse
Editor – Adam Wills
Grade – Olivier Fontenay

Sound Production – 750mph London
Lead Sound Engineer – Jake Ashwell
Sound Engineer – Sam Ashwell
Sound EP – Martin Critchley
Sound Producer – Olivia Ray

Music Supervision – Trailer

Animation/Motion Graphics – The Noise Diary, NYC

Post Production – Fin Design + Effects
VFX Supervisor – Justin Bromley
VFX Producer – Emily Newbould

Agency – Innocean Australia
Wez Hawes – ECD
Effie Kacopieros – CD

Charlotte Berry – Senior Communications Strategist/Copywriter
Laura Parker – Copywriter
Karl Bates – Head of Strategy
Lucas Black-Dendle – Strategy Director
Carolyn Cho – Client Partner

Carly Pelham – Senior Account Director
Craig Sloane – Head of Broadcast
Digital Editor: Dave Anlezark
Digital Producer: Sue Hind

Client – Kia
Dean Norbiato – General Manager, Marketing
Dimitri Calavrias – Brand Manager, Marketing