Hisense appoints Carat as integrated media partner following a competitive pitch

Hisense Australia, provider of televisions, home appliances and mobile communications, has appointed Carat as its media communications agency following a competitive pitch.

Building on a 10-year growth trajectory in the market, Hisense has engaged Carat to elevate the brand’s profile and aspirational reputation as it diversifies its product range in 2020.

Carat will lead a team of specialists across Dentsu Aegis Network to deliver integrated, end-to-end media strategy, buying, planning, search and performance capabilities in the Australian market.

Says Joseph Pardillo, managing director, Carat Melbourne: “Hisense is a dynamic brand with big aspirations for 2020. We can’t wait to align the strategic and data-driven media capabilities of our Group to help Hisense accelerate their ambitions and reinforce their world-class reputation in market.”

Carat’s recent wins and renewals, including Medibank, L’Oréal and Energy Australia demonstrate the momentum building at Carat under the leadership of Sue Squillace, CEO of Carat Australia and New Zealand.