High Performance Sport New Zealand delivers Olympic celebration via Special Wellington
To celebrate New Zealand’s most successful Olympic Games in history, Special Wellington and MBM have launched a nationwide celebration for High Performance Sport New Zealand.
Turned around from concept to live in less than 24 hours, High Performance Sport New Zealand is congratulating New Zealand’s Olympic athletes loud and proud across Aotearoa in an integrated campaign, spanning billboards, news site takeovers and social media.
The epic celebration comes after the New Zealand team finished with 20 medals: 10 gold, seven silver, and three bronze. This total eclipses the previous record of eight golds won at Los Angeles 1984 and bests the 20 medals won at Tokyo 2020.
The success sees New Zealand sitting at 11th on the medal table, with podium finishes from nine sports, including athletics, canoe sprint, canoe slalom, golf, rowing, rugby sevens, sailing, track cycling and triathlon.
Says Matt Barnes, lead business partner, Special: “At Special, we are committed to delivering great work for our clients, and sometimes the best pieces of work are reactive and in real-time. We’d be amiss not to help High Performance Sport New Zealand celebrate the incredible success of the athletes who represented New Zealand on the world stage.”
Client: High Performance Sport New Zealand
Creative Agency: Special Wellington
Media: MBM
1 Comment
Now, all they have to do is point out how many were won by women.