HERO bolsters creative dept adding Anneliese Sullivan, Will Fox, Aaron Wickers + Selina Smylle

HERO has strengthened its creative department off the back of a year of growth and wins, with four new hires in creative and design.

Anneliese Sullivan joins HERO as a Copywriter. Recently relocating from Perth with roles at The Brand Agency and Meerkats (now Wunderman Thompson), Sullivan has worked with top WA brands including RAC, Keystart, Brownes Dairy and most notably Foodbank WA, with ‘The Day That Hunger Ended – A fable from the future’ recently recognised at MADstars. Creatively and community minded, Sullivan is also a former WA co-chair of Youngbloods, PADC committee member and co-founder of a grassroots WA Group for Women in advertising and associated industries.

Will Fox also joins the creative department as a copywriter, having held roles at Deloitte Digital and Thinkerbell, creating notable campaigns for Furphy Unbelievable and Bega Purple Hive Project. Fox is the second youngest student to go through AWARD School (after David Droga) and was also named the winner of the prestigious MADC + One Club’s Portfolio Night.

Joining as senior designer, Aaron Wickers brings two decades of knowledge and craft across automotive, FMCG, banking, telco, tourism and Government clients, working at agencies such as CHEP, TBWA and DDB.

Finally, Selina Smylle joins as junior creative, relocating from McCann Leeds. Smylle’s accolades span prestigious D&AD New Blood Black & Yellow Pencils, first place at School of Thought and is also the founder of Not Another Creative, a UK initiative that aims to close the education gap and bring real creative education to everyone.

Says Shane Geffen, executive creative director, HERO: “It’s no secret that Will and Annie have been with us for a few months and have made a huge impact. The addition of Aaron and Selina gives HERO even more talent with an insatiable hunger and proven track record for creative problem solving. But most importantly they’re all genuinely awesome humans.”

The appointments follows a string of wins from clients including Toyota, Calbee, Circles Life and InDrive, as well as key award and Agency of the Year accolades which saw HERO rank third overall in the recent APAC Effies’ Independent Agency of the Year awards.