Hello Social dominates Australia Influencer Awards with six wins

Over 350 influencers, agencies and agents celebrated the Australian Influencer Marketing Council (AiMCO) annual awards at Doltone House in Sydney last week.

The 24 winners and 26 highly commended were selected from 113 finalists.

Hello Social topped the agency nominations and walked away with the most awards featuring six wins and two highly commended, summing up a commanding year of excellent work at scale for the 50 person independent agency.

Says Sam Kelly, managing director and partner, Hello Social: “It is exciting to see Australia really leading the way globally in the influencer marketing space, it was a fantastic award show. It is a testament to our founders, the employees that have gone before us and our current team who have all helped us build the revenue, client and employee credibility, systems and case studies to be able to deliver this work.

“The focus for 2022 was very much about doing great work at scale. Over the last two years we’ve won some bits and pieces but the special thing about this recognition is the wins have come from every pocket of the business. It’s not just one or two camps, we’re doing it across every client.”

Hello Social’s haul included Best Large Influencer Agency of the Year, Best ROI Campaign of the Year and 2022 AiMCO Most Influential Campaign of the Year, a grand prix award judged across all categories by an independent team at META for their campaign for Paramount+ featuring The Inspired Unemployed and The Beetoota Advocate.

Hello Social Won:

2022 AiMCO Most Influential – Industry Award
Winner – Paramount+ – The Inspired Unemployed and The Betoota Advocate: Hello Social

Best Large Agency/Business sponsored by Talentpay Australia
Winner – Hello Social

Most Effective Campaign for ROI
Winner – Uber Eats – Local Eats: Hello Social

Best Entertainment & Gaming Campaign sponsored by TikTok
Winner – Paramount + Maxi and Coco Chat Queen of The Universe: Hello Social

Best Health, Fitness, Sport Campaign sponsored by Tagger
Winner – NSW Government COVID-19 Winter Response: Hello Social

Most Effective Collaboration or Partnership sponsored by OMG Content
Winner – Paramount+ – The Inspired Unemployed and The Betoota Advocate: Hello Social

Influence for Good sponsored by Social Soup
Highly Commended – Uber Eats – Rave 2 Save: Hello Social

Best Use of Data sponsored by Meltwater
Highly Commended – NSW Government COVID-19 Winter Response: Hello Social