HELL commits to Yarn NZ as lead creative agency

Following a competitive pitch process, indie agency Yarn has been officially appointed for brand strategy and creative for HELL Pizza New Zealand and Australia.

Says Josh Drake, newly appointed CEO, HELL: “Ever since our founder Callum Davies opened the doors to the first Wellington store back in 1996, HELL has been uncompromising when it comes to serving top-quality ingredients.

“It’s an attitude we’re proud still stands to this day – from serving ethical and free-range ingredients, catering for all dietary requirements and leading the way on sustainability commitments.

“Now we’re at a point where we’re looking to capitalise on the legendary status of the brand, appealing to new customers as well as continuing to engage our loyal fan base.”

Says Siang Tay, marketing manager, HELL: “The Yarn team have understood HELL from the get-go and we see them as the best fit to help us take the brand forward.”

Says Heath Davy, CEO, Yarn: “We’ve absolutely loved creating some incredible campaigns with HELL over the past few years. They’re a bold and daring bunch and alongside Rich Robson, Matt Sellars and the rest of the Yarn crew, we’re excited at the prospect of what’s to come.”

Yarn has created a string of HELL campaigns in recent years that have picked up global media attention and been recognised at multiple international award shows. Most recently with ‘AfterLife Pay’, the ORCA of the Year ‘Impossible Disguise’ campaign and the Stockholm billboard that told Greta Thunberg to go to Hell.

Yarn will continue to work with HELL alongside other agency partners including design agency Inject, Thorn PR and Mosh Social Media.