Heckler Sydney wins Gold at Athar Awards for Red Sea Global’s ‘Where Now Is Forever’ campaign
Independent creative studio Heckler Sydney has been honoured with a Gold Award for Creative Excellence at the 2025 Athar Awards. The studio’s evocative campaign “Where Now Is Forever”, developed for Red Sea Global’s luxury resort Shebara, was named Best Campaign for Luxury Lifestyle.
Led by agency Insignia Worldwide, the award-winning campaign celebrates one of Saudi Arabia’s most visionary new destinations – Shebara – redefining luxury hospitality storytelling through design, emotion, and cinematic craft.
“Where Now Is Forever” reimagines the Maldives-inspired overwater resort through design that bridges architecture and emotion, creating a seamless dialogue between people, place, and time.
Produced by production company Good Stills and directed by Guillaume Nallet, the campaign film brings to life a new expression of regenerative luxury – one that unites creativity, purpose, and place. Heckler led post production across the project, including the colour grade, elevating the visual storytelling through rich tonal craft and cinematic detail. Heckler Sound also composed original music for the campaign.
Says Steve Marolho, Managing Director & Executive Producer at Heckler Sydney: “We’re incredibly proud to see this project recognised. Working from Sydney, our team was deeply hands-on – collaborating closely with Insignia and Good Stills to translate architecture and landscape into emotional visual storytelling. It’s a perfect example of world-class craft meeting some of the world’s most remarkable destinations.”
Heckler’s work for Red Sea Global follows a series of major creative projects across the Middle East, including the Riyadh Expo 2030 launch film and Visit Abu Dhabi’s global campaign starring Chris Hemsworth. Together, these projects further cement the studio’s reputation for delivering standout creative work for leading tourism and government brands across the region.
The Athar Festival, held at the Four Seasons Riyadh and attended by over 1,000 industry leaders, celebrates the best in creativity and brand communication across the Middle East and beyond. The recognition highlights Red Sea Global’s pioneering vision; one that continues to redefine Saudi Arabia as a destination for innovation, design, and sustainable luxury.
Client: Red Sea Global
Agency: Insignia Worldwide
Production House: Good Stills
Post Production: Heckler Sydney
Music & Sound: Heckler Sound
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