Heartbreak High’s Ayesha Madon fronts Okana’s ‘Stupid Simple’ campaign via Clemenger BBDO

Kiwi skincare brand, Okana launched in the Australian market this week with a new brand platform via Clemenger BBDO, featuring ‘Sassy Ambassy’, Ayesha Madon.

The platform and brand identity, Stupid Simple, is an antidote to the overwhelming world of skincare.

Says Daniel Pizzato, group creative director at Clemenger BBDO: “The skincare industry is bonkers, but not in the good way. It’s an unnavigable sea of products, information and misinformation, useful and useless ingredients, and annoying fads.

“Okana’s products prove that a stupid level of simplicity, achieved in smart ways, can secure better outcomes. Stress and skin don’t play well together, so Stupid Simple is all about clarity and fun.”

As part of the Australian launch, Clemenger BBDO led creative, production, website redesign and packaging redesign, with the newly launched SHAPER x CLEMS cultural marketing agency, supporting managing PR, ambassador and influencer management and social media.

Says Vibs Amin, founder, Okana: “Stupid Simple skincare is an expression that goes against all that is wrong, complicated, overly serious and overwhelming about the beauty industry.

“Our simplicity is our biggest asset – we are transparent about our ingredients, and consumers can look at our ingredients list and feel empowered and confident about skincare.”

To follow the campaign, find Okana on Instagram and TikTok.

Client: Okana
Creative agency: Clemenger BBDO
Production company: Clemenger Studios
Photographer: Sarah Adamson / Photoplay
PR, influencers and social: SHAPER x CLEMS