Hearing Australia celebrates the people behind the care in new campaign via The Station Agency
Hearing Australia has launched ‘Care Comes Naturally’, a brand campaign via The Station Agency, that puts its audiologists front and centre, showing that caring for clients isn’t just part of the job, it’s who they are.
Told through everyday moments – a baby reunited with a favourite cuddly toy, a busker helped get back on key, and clients receiving the personal and professional support they deserve – the work highlights how care shows up in small ways, all day, every day. The campaign builds on the brand’s meaningful difference with the introduction of a new customer promise: ‘Expert Advice. Right Device. Fair Price.’
Ian Cassidy, Managing Partner, The Station Agency, explains that while many brands compete on convenience, Hearing Australia offers something more meaningful: expert-led, affordable, and trusted care that puts people first: “When it comes to hearing, Australians want more than ease; they want to feel heard and confident in their choice. By showcasing Hearing Australia’s audiologists alongside the customer promise, this campaign delivers exactly that.”
Says Adrian Ireland, Head of Brand & Marketing, Hearing Australia: “Our audiologists are the reason we’ve been named Australia’s Most Trusted Hearing Services Provider for five years running. They go above and beyond every day to provide the expert care every Australian deserves. We’re proud to celebrate them through this work.”
The campaign includes TV, radio, outdoor, digital, social, and in-centre activation.
Client: Hearing Australia
Head of Brand and Marketing: Adrian Ireland
Marketing Campaign Manager: Mericor Lindsay
National Campaign Manager: Karen Wilson
Senior Campaign Specialist: Sarah Ohanesian
Creative Agency: The Station Agency
Production: Cartel Film Production and Generator United
Music/mix: The Sound Kitchen