Healthline Media partners up with Scroll Media to give Australian audience insights

Global health information company, Healthline Media, is to give insights on its audience and trends at a Sydney based briefing on March 18th. In partnership with local digital ad network Scroll Media, Healthline is helping brands find relevant audiences in the health and wellbeing sector.

Scroll Media and Healthline partnered in November 2020 and have shared insights of the platform’s many categories to advertisers covering parenting, nutrition, weight loss, pain management, skin health and more.  As with many overseas markets, Healthline’s traffic in Australia has grown steadily over the last few years with over 8M Australians visiting Healthline.com and MedicalNewsToday.com each month.

Says Jane Ormsby (right), MD, Scroll Media: “We are excited to be representing Healthline in Australia and NZ given health and welling is such an important focus of consumer behaviour. Our team can help brands reach audiences in their path to purchase via contextual display, video and branded content.”

Says Penny Scott (left), senior director of Healthline Media: ”We are looking forward to hosting this Sydney event with Scroll Media as we feel there is an appetite to know about advertising with Healthline in Australia.”

San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and well-being. The company’s properties include Healthline.com, MedicalNewsToday.com and Greatist.com. Healthline Media’s sites provide evidence-based articles with the highest standards of medical integrity that support the modern health consumer with a whole-person approach to health and wellness. Across all of its properties, Healthline Media publishes articles authored by more than 120 writers and reviewed by more than 100 doctors, clinicians, dietitians, and other experts. The company’s repository contains more than 70,000 articles, each updated with current protocol. More than 250 million people worldwide and 87 million people in the U.S. visit Healthline’s sites each month, according to data from Google Analytics and Comscore, respectively. Healthline Media is owned by Red Ventures.