HBF’s Quokkas question happily ever after in latest campaign via Leo Burnett Australia

HBF’s much-loved quokkas are back on Rottnest Island to celebrate love in the health insurance brand’s latest campaign via Leo Burnett Australia. All set for a wonderful celebration of the union of Buddy and his quokka fiancé, Barbara, the question remains: will they live happily ever after?

The campaign forms part of HBF’s new ‘Healthier Insurance’ brand platform that demonstrates HBF’s focus on helping members get the most out of their health, by getting the most out of their health insurance.

The campaign spotlights the flexibility of HBF’s health cover and highlights that whilst customers are happy to share a policy with their loved ones, they don’t need to share their extras limits.

The integrated campaign runs on TV, radio, OOH, social and across digital channels.

Says Louise Ardagh, general manager marketing and engagement, HBF: “At HBF we understand that members want value in every single part of their health insurance, and it’s usually a case of you fitting around it, rather than the other way around. Our new platform ‘Healthier Insurance’ celebrates how we have turned this concept on its head with extras cover that understands no two people’s needs are the same.”

Says Michelle Walsh, creative director, Leo Burnett: “I’m excited by the potential of the Healthier Insurance platform and look forward to working with HBF on bringing it to life in meaningful ways for their members. I also look forward to more days spent contemplating things like, ‘what would a quokka wear to a beach wedding?”

Client: HBF
General Manager, Marketing & Engagement: Louise Ardagh
Head of Brand: Louisa Ross
Strategic Marketing Lead: Meredith Simpson
Head of Acquisition: Vici Richardson
Digital Marketing Operations Manager: Jasmine White
Brand Manager: Amie Taylor
Product Marketing Manager: Melissa Gregory
Brand Coordinator: Hannah Carlisle

Creative Agency: Leo Burnett
National Executive Creative Director: Andy Fergusson
Creative Director: Michelle Walsh
Associate Creative Director: Stacey Karayannis
General Manager: Kate Silver
Head of Business Management: Julia Sheehan
Head of Strategy: Ilona Janashvili
Account Director: Bhavya Pandey
Account Executive: Milly Middleton
Senior Film Producer: Francesca D’Orazio
Designer: Johnson Diep
Motion Graphics Lead: Izy Kali
Digital Producer: Nara Lea
Digital Developer: Kiki Lauder
Multimedia Studio Manager: Dan Crozier
Integrated Studio Designer: Amanda Teo

Media: UM Group

Production Company: Mighty Nice
Director: Gary Fouchy
Executive Creative Director: Darren Price
Executive Producer: Tina Braham
Producer: Diana Angelius
Production Assistant: Kirsten Bassil
Head of Studio: Ben Seager
Storyboard Artist: Duncan MacLaren
3D Modelling/Surfacing: Trent Rogan & Mike Lomas
Rigging: Tessa Eden
Fur: Trent Rogan, Billy Harrison
Lighting: Trent Rogan
Animation Director: Duncan MacLaren
Composite Lead: Gary Fouchy
Composite & Print: Wendy Lu

Sound: Bang Bang Studios
Engineer: Sam Hopgood