HAVAS Red launches INDUSTRY – a global practice for B2B businesses and brands

HAVAS Red, the micronetwork of borderless merged media agencies, has today announced the global launch of INDUSTRY, an end-to-end strategic communications service.

INDUSTRY will empower B2B brands to confidently navigate the evolving external pressures, enhanced scrutiny, changing media consumption habits and elevated expectations transforming communications today.

To mark the launch of INDUSTRY, HAVAS Red has released its latest white paper, “Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.” It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain — including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.

HAVAS Red’s INDUSTRY is led by experts in media relations, social and content, and experiential who bring a history of developing creative, purpose-driven, person-to-person communications campaigns that have a tangible business impact. The practice’s expansion into a global offering is the result of increasing demand for strategic communications programs that are integrated across channels and audiences and that remain sensitive to a volatile cultural, political, economic and technological climate.

Says Aussie expat James Wright, global CEO of the HAVAS Red Group and global chair of the HAVAS PR Global Network: “Now is a critical time for B2B leaders to build and maintain a positive reputation, and that really does take a village. There are ever-increasing expectations that B2B companies speak to how their companies are staying aligned to ideals around purpose, and that’s being magnified by the 24-7, multichannel news environment.

“Across the HAVAS Red Group we have been immersed in this area for many years and have seen how it’s evolving at pace. We presently are working with B2B businesses and brands across industry verticals, from professional services, fintech and tech to automotive, manufacturing and chemicals. INDUSTRY thus represents a natural next step to formalise and focus our expertise as a global practice.”

 INDUSTRY leverages HAVAS Red’s proprietary merged media strategic model. This model replicates the convergence of media consumption — blending traditional and digital publishing, content, social media and data in a way that defines the future of PR as a category. The offering will deliver valuable services customised for each client, across a wide spectrum of communications needs, such as:

• • Reputation management: A proprietary branding and positioning process elevates companies and puts them in the forefront of conversations — making it clear they are setting the pace in their industries and in the global business market.
• • Executive visibility: This 360° offering is anchored by a bespoke Personal Branding Idea program, ensuring communication is authentic to an executive’s style and personality, aligned with the organisation’s overarching values and voice, activated across all relevant touch points and applied consistently in tone and style.
• • Brand and product excitement: A holistic approach to brand, product, technology and services launches (and relaunches) that continually differentiates them in the marketplace, showcasing their impact and value.
• • Crisis and issues management: Protecting the strength of clients’ and brands’ reputations by planning for transparent, open and consistent communications when issues and crises arise.
• • Influence and constituency building: A proven methodology for developing and fostering relationships with clients’ direct and indirect customers and the businesses, key opinion leaders, media and other constituencies that influence them.
• • Social and content: Capabilities span writing in longform — articles, white papers, press releases, for example — as well as social content, including graphic design, animation, short and long-form video, illustration and photography/videography.

Other global offerings from HAVAS Red include an end-to-end influencer marketing offering under the brand of SWAY by HAVAS Red in many of its markets around the world; Peaks, its award-winning multichannel executive branding support; Red Impact, a global offering that brings together its ESG and sustainability expertise; HAVAS Red Health, a specialised offering focused on health and wellness; and Red Connect, a B2B content marketing practice.

Named Campaign’s Global PR Network of the Year in 2023 and PRovoke Media’s EMEA Agency of the Year in 2024, HAVAS Red’s roster of clients includes AML RightSource, Emerson, Hitachi Digital Services, International Playground Equipment Manufacturers’ Association, International Seafood Sustainability Foundation, ManpowerGroup, Meltwater, Merck KGaA, Darmstadt, Germany, Transitions Optical and VersaPay, among others.