Havas gathers industry to explore shifting Aussie values at 2025 Aussie Futures launch events

To mark the launch of the Havas Labs 2025 Aussie Futures report and its new segmentation model, Havas Australia recently hosted exclusive events in Sydney and Melbourne, bringing together over 75 clients, partners, media and staff to unpack the seismic shift in Aussie values.

The launch events offered a first look at the findings that reveal a dramatic turn from the long-held national ideal of ‘mateship’ to a rising culture of ‘me-ship’, with security emerging as the number one value Australians hold today.

Through an engaging program of presentations by Olly Taylor, CSO Havas Creative Network, Mitchell Long, CSO Havas Media Network and Tracey Cain, CEO H/Advisors APA, attendees discovered how brands can respond to this rise in individualism and address the six new needs-based consumer segments now shaping the national psyche.

The events served not only as launch platforms for the report but also as a space for shared reflection on how brands can meaningfully connect with Australians in an increasingly fragmented and values-driven marketplace.

Lead image, pictured (L-R): Olly Taylor, CSO Havas Creative Network; James Wright, Group CEO at Havas Creative Network ANZ and Global Chair Havas PR Network; Virginia Hyland, CEO Havas Network ANZ; Mitchell Long, CSO Havas Media Network

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