Havaianas launches Summer 24/25 campaign led by OOH and social media; aims to re-establish its place as a style-staple in Australian wardrobes
Sun, sand, Havaianas—Australia’s summer essentials. The latest Summer 24/25 campaign re-launches this iconic brand in Australia and re-establishes its place as a style-staple in Australian wardrobes.
Alexa Theofanou, Marketing Director, Havaianas Australia posted on LinkedIn: “Proudly and passionately led in-house locally, from creative concept to the roll-out across outdoor, digital, seeding and social media.
“A big congratulations and thank you to the incredible Havaianas team and talented creatives that worked alongside us to bring this to streets and screens across Australia.”
Art Director & Creative Manager: Amaury De Parseval
Digital Marketing & eCommerce Manager: Hannah Thorley
Digital Marketing Executive (Socials & Seeding): Melanie Fanos
Junior Graphic Designer: James Milbank
Creative Producer: Camille Peck
Photographer: Oliver Begg
Videographer: Sean Mulquiney
Stylist: Jessica dos Remedios
Hair & Makeup: Oli Antunes
Media Partner: JC Decaux Ali Robson & Sarah Brightwell