Harvest Snaps unveils new campaign for Harvest Snaps Multi-packs via Hook Creative Studio
In an exciting new campaign developed in partnership with Hook Creative Studio, Harvest Snaps is bringing wholesome snacking to life with the return of their much-loved mascot Penelopea.
The ad, set to launch across multiple platforms, combines humour and health in a light-hearted commercial where Penelopea appears—almost out of nowhere—to guide our hero talent toward making the smart choice: Harvest Snaps Multi-packs.
The campaign emphasises Harvest Snaps’ core benefits: a deliciously crunchy snack that not only tastes good but is a healthier snack option.
Says Pat Langton, founder and chief creative guy at Hook Creative Studio: “Mascot’s have always been a standout personality in the world of advertising, and we wanted to amplify Harvest Snaps ‘Penelopea’ in a charming yet fresh comedic light. This campaign doesn’t just highlight Harvest Snaps as a healthier option—it does so in a way that’s fun, memorable, and effortlessly engaging.”
Says Alice Collins, senior brand manager at Harvest Snaps: “We know snacking is a daily habit for many, and our goal is to make that habit a healthier one without sacrificing taste. Penelopea is the perfect ambassador for this message—her playful personality embodies what Harvest Snaps is all about: making smart choices fun and easy.”
The ad showcases Penelopea’s signature wit as she intervenes in a moment of snack-time indecision, delivering her message with charm and a light-hearted flair. It’s not just about snacking—it’s about snacking smarter.
The Harvest Snaps Multi-pack campaign will roll out as 30, 15 and 6 seconds across BVOD TV, digital, and social platforms starting this month.
Client: CALBEE (Harvest Snaps Multipacks)
Brand Manager: Alice Collins
Head of Marketing: Natalie Johnson
Creative & Production: Hook Creative Studio