Harvest Snaps Scoopers launches new ‘Don’t Dip, Scoop.’ campaign via Hook Creative Studio

Harvest Snaps has flipped the dip game on its head with the launch of Harvest Snaps Scoopers, a brand-new range of chips engineered for scooping. The product is backed by a cheeky new campaign developed by creative agency Hook Creative Studio, titled ‘Don’t Dip, Scoop.’

The star of the show? The dips themselves, who finally get a say.

In a film that’s equal parts sass and snackable insight, dips like French Onion, Salsa and Hummus are brought to life with voice, attitude and decades of pent-up frustration. Their beef? Being dunked by the wrong chip. The campaign imagines a world where dips speak up, and they’re all saying the same thing: “It’s about time.”

The Scoopers range extends the signature snap of the original Harvest Snaps into a shape designed to lift, hold and hero your favourite dip, all while keeping things light and legume-based.

Alice Collins, Marketing Manager at Calbee Australia, says the campaign signals a more playful tone for the brand: “Harvest Snaps has always been light, wholesome and plant-based. With Scoopers, we’re bringing that same goodness to the world of dipping, but with a bolder personality. We wanted to have some fun. And the idea of giving dips a voice was just too good to pass up.”

Says Pat Langton, Founder and Chief Creative Guy at Hook: “We asked the question no one else dared: What do dips think about chips? And from there, a whole world opened up. It’s snack food meets satire. Dips with personality. And a campaign that’s as ridiculous as it is right.”

The campaign will roll out across catch up TV, social, digital and in-store.

Creative & Production: Hook Creative Studio
Brand: Calbee (Harvest Snaps)

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