Hart Sport comes to the rescue in the new ‘Play On’ brand campaign via Engine Group, Brisbane
Engine Group has delivered a new brand spot for Hart Sport to make some noise around their new brand positioning; Play On, also developed by Engine, late last year.
Designed to help Hart Sport launch their retail offer, the spot is being shown at major events at Brisbane’s Suncorp Stadium and is also featured online.
It’s a playful spot, designed to capture attention and cut through the sporting retail clutter.
Says Tim Weger, Engine managing director: “It’s a delight working with clients who value singularly minded communication with a creative edge. We’re getting a lot of client interest in this space as savvy marketers are realising that safe vanilla comms don’t align with the new mantra of doing more with less in an increasingly challenging market.
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Onya Korylicious