Harris Coffee shares first stories of Café Recovery in new campaign via Edge

Following launch of The Harris Café Recovery Project, Harris Coffee has released the stories of support for three of the cafes in a campaign created by Edge.

The scheme, launched back in July this year, offered Australian café owners nationwide the opportunity to apply for a share in a support package following the impact of the bushfires and Covid-19.

Over the last couple of months, the project has played a role in helping a number of cafes get back on their feet by supplying them with free Harris Cafe Blend Coffee, barista training and marketing support.

The stories share the plight and beginning of the road to recovery of three very different cafes across Australia. Through the voices of the families of the Trader Store in Uralla, No 9 Station Café in Greenacre and Thomas Corner Eatery in Noosaville, Harris shares the details of the real difference being recipients of the Harris recovery project has offered not only the family businesses but also the communities they support.

Filmed by Monster Children, with PR by Red Havas and media by Havas Media, this is the second iteration of Harris’ newly established brand platform, “Made for Australia” and includes both video and blog content.

Says Nicole Gardner, executive director, Edge: “With the Café Recovery Project, Harris Coffee set out to give back to the people and communities that have supported the brand. It is great to close the loop and share the stories of the positive impact the brand has had.”

Says Donna Mulholland, ANZ marketing director, JDE: “Harris Coffee is committed to continuing to support the things Australians care about. This year’s Café Recovery Project is just the first step and we are already working through the initiatives that will make a difference to Australians in the next 2-3 years.”

The three video stories and blog articles can be viewed at harriscoffee.com.au

Client: Jacobs Douwe Egberts
ANZ Marketing Director: Donna Mulholland
Marketing Manager: Virginia Marsh
Harris Brand Manager: Alistair Tod
Digital Marketing Manager – Aaron Wall

Creative and Strategy: Edge
Executive Planning Director – Richard Parker
Executive Creative Director – Simon Langley
Executive Director – Account Management – Nicole Gardner
Senior Account Director – Katy Grey
Account Executive – Donna Phan
Senior Editor – Jiyan Dessens
Junior Editor – Yvie Wolfenden

Production House: Monster Children

Media Planning and Buying: Havas Media
Strategy Director – Danni Dimitri
Account Director – Ella Macdonald
Account Manager – Jaime-Lee Mills

PR: Red Havas
Practice Head – Consumer: Adam Freedman
Senior Account Director – Madeleine Hanley
Senior Account Manager – Zachary Pittas