Gwyneth Paltrow eats her own candle in Uber Eats super bowl teaser via Special US + Australia
February 4 2022, 10:10 am | | 24 Comments
Actress and Goop founder Gwyneth Paltrow is the latest celebrity to star in Uber Eats’ Super Bowl campaign created by Special U.S. and Special Australia.
A teaser entitled ‘Uber Don’t Eats’ has been released ahead of the big game, featuring Paltrow taking a bite out of her notorious ‘This Smells Like My Vagina’ candle.
24 Comments
Is that the best they can do? I hope the longer version is better, otherwise waste of money.
This is as bad as goop.
Imagine selling in a Hollywood celebrity eating a candle that tastes like her own vagina and people on this blog STILL complaining about it.
What a lol.
Not sure anyone really thought this through.
The Jennifer Coolidge one is great.
I think plenty of people thought this through. This is buzzy and unique. Possibly highest degree of difficulty to sell into a client, ever.
Gold.
O’Cmon, this is as funny as hell. And likely to be shared like mad.
Kudos to GP for being able to make fun of herself, and agency and client alike.
The fact it actually says don’t eat candles as a disclaimer makes this ad even more wrong – will generate PR headlines as we can see already. Job done I guess.
Why anonymous people on this blog are hating on this is beyond me. We have a much loved global platform and template that was developed Down Under now in the bloody Super Bowl. As teasers go, these are pretty good. I look forward to the actual adz. Kudos
This is great, well done
HA
use of Tiktok audio…
smells like jealousy
This are great and anyone who thinks otherwise is too far gone.
that’s funny, the line, ‘not bad, but funny’ is nicely downplayed. That’s how you deliver humour.
I love the smell of vagina candle in the morning
Agree, song is wrong. script is strong.
Super jealous of this, the long form will be great
Smile on dial.
Agree. Very funny teaser. Can’t wait to see the ad.
This is one of the good ones
This is actually really funny but the audio is super dated. Don’t think anyone uses that sound anymore…
As far as teasers go, this is bloody great. There’s a perv in all of us, and we need to know what’s next.
If I’m not mistaken, she’s eating a candle that smells like her vagina – which means Gwenyth just basically went down on Gwenyth.