GWM TELLS AUSTRALIANS ‘FACTORIES DON’T MAKE FAMILY CARS, FAMILIES DO’ IN NEW HAVAL H6 CAMPAIGN VIA THE HALLWAY

October 12 2023, 8:05 am | BY Lynchy | 22 Comments

This week sees the launch of GWM Australia & New Zealand’s new Haval H6 campaign, created by Independent advertising agency, The Hallway. The campaign explores the essence of what makes the H6 a great family car while bringing some endearing humanity, levity, and reality to the polished perfection of automotive advertising.

 

The H6, the campaign informs us, is conceived by the world’s greatest designers, engineered with the most progressive technology, and designed to the highest possible safety standards. The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.

Says Steve Maciver, Head of Marketing & Communications, GWM Australia & New Zealand: “The quality and production values across our GWM marketing campaigns continue to improve and reflect the radical improvements in product quality and technology that we’re seeing with every new generation of GWM product. This H6 Haval campaign does a great job of fusing product truth and cultural insight in an entertaining way, and we expect it to play an important part in continuing GWM’s growth across Australia and New Zealand.”

Adds The Hallway CCO & Partner Simon Lee: “We’re on a great creative journey with Steve and the GWM team. And it’s a journey that’s driving powerful impact: the brand is going from strength to strength, and GWM has already broken their Australian annual sales record this year, with three months still to go.”

 


GWM TELLS AUSTRALIANS ‘FACTORIES DON’T MAKE FAMILY CARS, FAMILIES DO’ IN NEW HAVAL H6 CAMPAIGN VIA THE HALLWAY GWM TELLS AUSTRALIANS ‘FACTORIES DON’T MAKE FAMILY CARS, FAMILIES DO’ IN NEW HAVAL H6 CAMPAIGN VIA THE HALLWAY GWM TELLS AUSTRALIANS ‘FACTORIES DON’T MAKE FAMILY CARS, FAMILIES DO’ IN NEW HAVAL H6 CAMPAIGN VIA THE HALLWAY

GWM Australia & New Zealand
Head of Marketing & Communications: Steve Maciver
Marketing Specialist: Rebecca Jeffery

CREATIVE AGENCY
The Hallway

SCOUNDREL
Director: Ariel Martin
Executive Producers: Adrian Shapiro and Kate Gooden
Producer: Alex Tizzard
Director of Photography: Ross Giardina

FIN DESIGN
Offline Edit: Lucas Vazquez
Colourist: Fergus Rotherham
VFX Supervisors: Justin Bromley & Mikey Brown
VFX Producer: Isabelle Howarth
VFX Executive Producer: Alastair Stephen

MASSIVE MUSIC
Sound Design: Abby Sie
Producer: Alexa Tonkin

VOICE OVER
Marcus Graham

MEDIA
Nunn Media