Guy’s Cannes Diary – part three

GuyRoberts, creative director of TBWA\Whybin\Tequila, Auckland, isrepresenting New Zealand on the Cannes Promo & Activation jury and writes exclusively forCampaign Brief.Other Aussie and Kiwi jurors will be contributing exclusively to the CBBlog during the week, so make sure you check in daily, hourly,every minute…

Done and dusted. After a marathon session we have some winners.

Promo Jury left the Palais last night at 10 feeling shattered but pretty stoked with where we got and what we gave.

Our Grand Prix is a worthy champ backed up by a stella cast of golds, silver and bronzes. I was pretty keen to give the All Whites one after one of the greatestupsets in World cup history, but the Brazillizn and Argy judgeswouldn’t have a bar of it.

There was some exceptional work and some great stuff got pipped at the post by an absolute cracker.

It’s about 4.00 in the morning down there. By the time you get up the gongs should announced and I should have a skin full!

Sorry its brief but the awards show starts in 35 minutes and it will take me that long to iron my shirt.

All the best.