Aussie expat Guy Futcher joins Octagon APAC as executive creative director

Octagon, the pre-eminent global creative, integrated marketing, and talent management agency in sports and entertainment, has announced the hiring of Aussie expat Guy Futcher as Executive Creative Director of Octagon APAC.

Futcher will lead all creative development, production, planning, and strategy for Octagon’s accounts in the region, including Mastercard, Standard Chartered, and Unilever. Based in Octagon’s Singapore office, Futcher will report to Joanne Warnes, Managing Director, Octagon APAC.

Additionally, Futcher will oversee Octagon’s Creative Studio, the agency’s full-service production division specialising in branded entertainment and content production that emotionally connects audiences and consumers with brands.

“As we look to continue to strengthen our Octagon APAC team, we are thrilled to appoint Guy as Executive Creative Director in the region,” said Warnes. “Bringing a wealth of creative knowledge and experience across global, regional, and local brands, Guy will continue to evolve our creative offering and further establish our world-class services, and the award-winning campaigns we create for our clients.”

“For years I’ve wanted to expand my creative experience in the sports and entertainment world. To have the opportunity to do so with Octagon’s world-class team, is beyond exciting,” said Futcher. “Already, I can see that the team is passionate, the clients are hungry, and the exponential potential we have to continue driving impact in this part of the world. Add to that, the chance to utilise new tech, create change at scale, and deepen connections with fans everywhere, and I feel like all my footy finals have come at once.”

Prior to joining Octagon, Futcher served as Regional Creative Director at VCCP Singapore, leading local, national, and regional creative projects for Shell, Deliveroo, SunLife Insurance, and Cathay Pacific, among others. Previously, Futcher also held prominent creative roles at other agencies, including as Executive Creative Director at VMLY&R in Singapore, as well as Creative Director titles in Australia at both M&C Saatchi and Leo Burnett. An Australian AWARD School graduate, Futcher started his career as a writer at JWT Sydney, followed by a creative group head role at DDB Sydney.

For more than two decades, Futcher has built innovative, cross-channel campaigns for some of the world’s most notable brands, and his work has been recognised by the industry’s leading award shows, including Cannes, Clios, D&AD, The Effies, Spikes, and The One Show.