Guilty Director Edwin McGill’s Top 5

From Tasmanian salmon to the afterlife, Outback Tom to Old Spice — director Edwin McGill, represented in Australia by Guilty, has carved out a singular voice in commercial filmmaking: surreal, bold, and just the right amount of unhinged.

Check out McGill’s Top 5 spots (so far):

BYD Shark – “Outback Tom” (Taboo)

Tassal – “It Must Be Tassal” (Havas Host)

Old Spice – “The Way Thick Hair Was” (Wieden+Kennedy)

Willed – “Dead Easy” (Hardhat)

McCain – “Hut” (Cummins & Partners)

Internationally awarded.
Once handed a trophy by Judi Dench and Lou Reed (true story).
Started with the short film Booth Story (Raindance, London).
Best known for his viral Old Spice campaign with Wieden+Kennedy (10M views in days).

His thing?
Surreal comedy, standout characters… and pointing at things.