Gruen tonight: Fnuky Adelaide vs. Play Sydney on The Pitch: who deserves the Parent Licence?
THE GRUEN TRANFER
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2
In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.
The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-bemums and dads should be forced to pass a competency test before beingallowed to breed.
Brendan Fearn, Play Sydney’s marketing manager, explains their approach to the brief: “For The Pitch, we initially explored experiential ideas, however by nature these help to create conversation, engagement and debate which we felt was not the best approach for this government initiative. Instead, we put our experiential hats on and opted for a more traditional TVC that ultimately delivered a powerful and emotional experience, but without the interaction and conversation.
“The TVC we created for The Gruen Transfer highlights the breadth of PLAY’s capabilities and demonstrates what happens when you place the consumer experience at the heart of things, apply experiential thinking, and build creative and media solutions around that.”
The initial feedback from the judges and producers was been extremely positive with Wil Anderson tweeting last Friday: “Next week’s pitch on Gruen is a compulsory parent licence. Both great, but one described by Todd as “possibly the best we have ever had.”
How Do You Sell? – Razors
Men have been doing it since theStone Age. 1.7 billion do it almost every day. Each bloke will do itabout 20,000 times in his lifetime, spending more than four months hardat it. It’s called shaving. In one of the funniest segments ever filmedon GRUEN, the panel discusses everything from sportsmen and the numberof blades to the difference in women’s razors and the marketing pushtowards the manscaper. Todd has one of the best lines of the night:”There is huge growth in giving your groin a go!”
Ad Crunch – Omo Challenge
Last month in Brazil, Omo achieved global PR when, as part of acompetition, it inserted GPS devices into unmarked detergent boxes.SWAT teams of Omo trackers in 35 different cities followed the boxeshome, then knocked on the door offering prizes. Was it smartadvertising or stalking?
11 Comments
I’d say Fnuky are pretty fnuked I’m afraid
As a parent it’s YOUR CHOICE. MY LIFE. For sure.
That Fnuk don’t know much about the subject.
Sperm ones the go.
Fnuky’s is very funny but Play’s is just perfect. If we ever get a government, I’d love them so sponsor this ad.
On ad’s the adult, the other the bastard offspring.
Fnuky make me extremely queasy
Last week, when there were negative comments here about the Youngbloods just doing bad comedy instead of trying to answer the brief, a few people said that was the idea of the show – that nobody did real ads.
Well, Play and Fnuky both showed that you can do real ads and they can be good.
And Play showed they can be bloody good.
The play version was visually and musically a straight lift of Massive Attack’s Teardrop filmclip. The words were good, but the rest wast just a copy of somebody elses idea, not even well disguised.
Hey Susie, you should’ve got Chris to poofread that comment.
11.51…I’d have thought using an idea from a music video is just what we do in advertising. How many ideas have we all borrowed from movies? Droga5 basically put a VB Gold logo at the end of a well known comedy skit. It’s no big deal if it works for the client. If you’re looking for genuine never-ever-seen-before originality from an ad, you’ll have a long search ahead of you.
hi there, some clarity from the writer – the idea (through the eyes of a child) came first and then when talking to the (British) editor the tear drop clip came up as ‘tempo’ reference. Wasn’t on my radar initially but yes definitely borrowed heartbeat ‘tempo’ in the end, but note it is not the massive attack soundtrack – a new one was created. The morale of the story is that depending on how long you’ve been around it’s very possible you can identify the origin of every idea:) – if it’s your inclination to call everything a rip-off. I just call it a reference 🙂