GrowthOps Australia enters voluntary administration

GrowthOps, owned by Trimantium, has entered voluntary administration, placing all its businesses—including Brisbane full-service agency Khemistry, Sydney PR agency Forward and several others—into liquidation.

According to sources, all operations have ceased, and staff have been stood down.

GrowthOps, founded by Phillip Kingston, was originally formed in 2017 as part of a large-scale merger, when 15 entrepreneurs merged their eight, specialist businesses “to create a single execution partner to better solve the complex challenges that medium and large organisations face”, comprising of AJF Partnership, Khemistry, 3wks, jtribe, Digital Moshi, KDIS, Voodoo Creative, and the Institute of Executive Coaching and Leadership (IECL).

Documents filed with ASIC confirm that the company’s directors resolved on Monday to proceed with a creditors’ voluntary liquidation.

In June 2023, GrowthOps announced the merger of Khemistry and GO Digital and two weeks later AJF Partnership and Penso merged.

Last year, creative agency AJF was absorbed into Khemistry, and key leadership departures followed as recent as last week with Khemistry’s Managing Director Susan Lyons joining EssenceMediacom, while General Manager Jo Millington moved to VML in November last year.

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